Privacy Policy for SMS Communications

Effective Date: January 1, 2026

​At Lily’s Cakes & Bakes, your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect personal information when you opt in to receive SMS (text message) communications from us.

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Information We Collect

When you sign up for SMS messages, we may collect the following information:

• Personal Information: Your name, mobile phone number, and any message content you share with us

• Device Information: Limited technical data such as device identifiers or IP addresses, used for security and message delivery purposes

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How We Use Your Information

We use your information to:

• Send SMS messages related to orders, inquiries, appointments, promotions, and other business-related communication

• Provide customer service and respond to messages

• Improve communication and overall customer experience

Message frequency may vary.

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How We Share Your Information

• Service Providers: Your information may be processed by trusted third-party service providers solely for the purpose of delivering SMS messages on our behalf.

• Legal Compliance: We may disclose information if required by law or to protect our legal rights.

Data Protection Commitment:
Your personal information, including mobile opt-in data, will never be sold or shared with third parties or affiliates for marketing or promotional purposes. All other data-sharing categories exclude text message originator opt-in data and consent; this information will not be shared with any third parties.

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Data Security

We use industry-standard security measures, including secure storage and restricted access, to protect your information. Only authorized personnel have access to personal data.

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Data Retention

We retain personal information only for as long as necessary to provide our services, fulfill business purposes, or comply with legal obligations.

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Your Rights

• Access and Updates: You may contact us to request access to, correction of, or updates to your personal information.

• Opting Out of SMS: You may opt out of SMS communications at any time by replying STOP to any text message.

• Help: Reply HELP to any message for assistance.

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Message & Data Rates

Message and data rates may apply depending on your mobile carrier and plan.

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Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

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Contact Information

If you have questions about this Privacy Policy or our SMS practices, please contact:

Lily’s Cakes & Bakes
Email: valerie@lilyscakesandbakes.com
Phone: (708)289-1389
Website: www.lilyscakesandbakes.com